Business Case Study List
Music artist Spotify Pay Per Click Brand Marketing
Long-Term Value
Increased Spotify Listeners & Followers – Aina saw a 25% increase in followers and a significant rise in monthly listeners.
Enhanced YouTube Engagement – Over 35,000 views on the official music video, boosting Aina’s visibility.
Optimised Ad Spend Efficiency – Achieved a high interaction rate of 11.07% across campaigns, ensuring maximum return on investment.
Sustained Fanbase Growth – The campaign laid the groundwork for continued organic growth and engagement.
E-commerce Marketing Strategy for Increased Conversions – Beard Surgeon
Long-Term Value
The strategic improvements provided lasting benefits:
1.Sustainable Organic Growth: Enhanced SEO performance continues to deliver consistent organic traffic growth.
2.Improved Conversion Rates: Better targeting and messaging have led to ongoing improvements in ad performance and conversions.
3.Stronger Brand Identity: A refined brand strategy positioned Beard Surgeon as a leader in the men’s grooming space.
Business Networking Event Marketing Strategy – DoubleWealth Inc.
Long-Term Value
1.Sustainable Digital Presence: SEO-optimised landing pages and content marketing positioned DoubleWealth for future event success.
2.Improved Financial Backing: Enhanced sponsor relationships secured continued financial support for future events.
3.Data-Led Marketing: Insights from GA4 tracking enabled more informed decisions for future campaigns and ticket sales.
E-commerce Clothing Brand Launch Strategy – Genus City
Long-Term Value
1.Sustainable Customer Base: By building a strong online presence and fostering a loyal community, Genus City positioned itself for long-term growth.
2.Ongoing Demand: The buzz created through these campaigns ensured consistent interest in future product releases.
3.Enhanced Brand Recognition: Genus City established itself as a credible, fashionable, and sought-after brand in the B2C clothing space.
Digital Marketing Strategy for B2B Lead Generation – FP Mailing
Long-Term Value
1.Sustainable Growth: Continuous SEO improvements and content creation ensured long-term traffic and lead generation.
2.Better Decision-Making: Enhanced analytics allowed for ongoing campaign refinements and data-driven marketing decisions.
3.Stronger Brand Credibility: Consistent, high-value content and social engagement solidified FP Mailing’s reputation as an industry leader.
Fashion Reselling Website Launch Strategy – Sourced by AJ
Long-Term Value
1. Sustainable Brand Recognition: The cohesive branding established during the launch will continue to bolster Sourced by AJ’s recognition and authority in the fashion reselling space.
2.Customer Retention Potential: The integrated email marketing strategy offers long-term engagement opportunities to nurture and retain customers.
3.Enhanced Market Competitiveness: A strong online presence and unique e-commerce features position the brand for continued growth in a competitive market.
SEO & Lead Generation Strategy – Here2Clear
Long-Term Value
1.Sustainable Lead Generation: The ongoing SEO efforts and optimised PPC campaigns provided a steady stream of leads, reducing the need for excessive advertising spend.
2.Improved Brand Credibility: A professional website and high Google rankings positioned Here2Clear as a trusted leader in local waste management.
3.Enhanced Customer Engagement: Clear calls to action and simplified navigation improved user satisfaction and increased the likelihood of repeat business.
Kid Alpha’s Organic Music Marketing Success
Long-Term Value
1.Sustained Audience Growth: The campaign set the foundation for continued fanbase development, fostering long-term artist success.
2.Boosted Brand Recognition: Kid Alpha’s improved brand presence and consistent visual identity will help drive future engagement and visibility.
3.Enhanced Streaming Potential: With increased streams and playlist placements, Kid Alpha is now well-positioned for future music releases.
Afrobeats Event Marketing Success – Jaiye Jams
Long-Term Value
1.Stronger Brand Partnerships: The successful integration of sponsor branding into events opened the door for long-term partnerships with key brands.
2.Increased Event Demand: Enhanced event experiences and audience engagement positioned Jaiye Jams as a leading name in the Afrobeats event scene.
3.Sustainable Community Engagement: Consistent email marketing, social campaigns, and content production helped maintain audience interest between events.
Elevating WhiteHart Restaurant’s Digital Presence
Long-Term Value
The solutions implemented by EMMA Comms provided lasting benefits:
1.Sustainable Engagement: The restaurant’s ongoing social media campaigns continue to drive customer interactions.
2.Stronger Brand Recognition: WhiteHart is now firmly positioned as a premium dining destination in the local market.
3.Convenient Online Sales: The online ordering platform provides long-term convenience for customers and drives additional revenue streams.
Social Media Management & Brand Marketing – Smokey Barbers
Long-Term Value
Increased Social Media Engagement – A surge in interactions, likes, shares, and follower growth across platforms.
Consistent Brand Messaging – A visually cohesive and value-driven social media presence.
Higher Conversion Rates – Improved customer bookings through Booksy, fuelled by engaging and informative content.
Optimised Advertising Impact – Data-driven ad targeting refined audience engagement and enhanced campaign success.
Sustainable Digital Presence – A scalable content strategy to maintain audience engagement over time.
Supported Living Staffing Solutions & GA4 Analytics – EstherSwift Care
Long-Term Value
1.Sustainable Growth: A strengthened workforce and optimised recruitment processes positioned EstherSwift Care for continued operational growth.
2.Ongoing Insights: GA4 event tracking continues to deliver valuable data, supporting future marketing and recruitment decisions.
3.Enhanced Brand Reputation: A well-executed marketing strategy has improved EstherSwift Care’s reputation, attracting both clients and high-calibre candidates.
Event Media Coverage Success – Just2Drop
Long-Term Value
1.Increased Digital Visibility: Just2Drop movie premiere content boosted the film’s online presence, increasing viewership and engagement.
2.Extended Audience Reach: YMB Awards visual content was widely shared, enhancing brand recognition and awareness.
3.Ongoing Brand Benefits: High-quality images and videos became valuable assets for website use, social media, and press distribution.
Fitness Platform Website Design & SEO Strategy – Buildagorilla
Long-Term Value
Sustained SEO Benefits: On-site SEO improvements laid the foundation for ongoing organic traffic growth.
Stronger Brand Loyalty: Community features and dynamic content helped Buildagorilla build long-lasting relationships with its members.
Scalable Business Operations: The platform was designed to easily accommodate future growth and service expansions.
Parcel Management Marketing Strategy – FP Parcel Shipping
Long-Term Value
1.Sustainable Traffic Growth: Ongoing SEO efforts ensured long-term search visibility and lead generation.
2.Data-Driven Campaign Optimisation: Continuous tracking of email performance and Google PMax campaigns enabled ongoing improvements for higher ROI.
3.Established Brand Credibility: Consistent and engaging content positioned FP Parcel Shipping as a leading SaaS provider in the parcel management space.
Social Media UGC Marketing Production – Blow Outlaws
Long-Term Value
1.Sustained Social Growth: The influencer and UGC strategies laid a foundation for continuous follower and engagement growth.
2.Stronger Brand Identity: Cohesive branding across all platforms helped Blow Outlaws stand out in a competitive fashion market.
3.Ongoing Sales Growth: High-quality visual assets and improved brand positioning led to increased customer trust and repeat sales.
Boosting Event Visibility for Young Music Boss Awards
Long-Term Value
The media assets and strategies developed by EMMA Comms have long-lasting benefits:
1.Stronger Brand Identity: YMB now enjoys a more polished, professional brand image across all digital platforms.
2.Sustainable Sponsor Relationships: The enhanced post-event strategy has laid the foundation for long-term sponsor relationships and repeat collaborations.
3.Elevated Event Marketing: The professional content library continues to be used for promotional campaigns, ensuring ongoing engagement with the YMB audience.
Music Artist Brand Growth Strategy – Jidayi
Long-Term Value
1.Sustainable Growth: With a strong fan base and effective marketing channels in place, Jidayi is well-positioned for ongoing growth beyond his debut album.
2.Continued Music Exposure: Playlist placements and social media strategies set a foundation for increased streams with every future release.
3.Increased Industry Credibility: The combination of high-quality content and a live performance opportunity helped position Jidayi as a credible and marketable artist.
Hospitality Marketing Strategy for Sold-Out Celebrity Events – Elegance Lounge
Long-Term Value
1.Sustainable Marketing Strategy: Ongoing use of targeted social media and content creation ensures continued success for future events.
2.Enhanced Reputation: The sold-out events solidified Elegance Lounge’s reputation as a premier nightlife destination.
3.Increased Reservations: Improved online reservation processes have led to more consistent weekday bookings.
Boosting Tasty African Food’s Brand Visibility with Digital Campaigns
Long-Term Value
1.Sustained Engagement: Viral video campaigns and seasonal promotions fostered long-term community engagement.
2.Improved PPC ROI: Enhanced ad targeting led to more effective use of marketing budgets, ensuring sustained promotional success.
3.Brand Recognition: Increased visibility positioned Tasty African Food as a go-to brand for culturally diverse cuisine in the UK.
How Suavo World Boosted Brand Visibility with a PresentedBy Collaboration
Long-Term Value
1.Sustained Awareness: The success of the event and PR campaign created long-term brand awareness that continues to drive customer interest.
2.Enhanced Brand Positioning: The partnership with PresentedBy positioned Suavo World for future collaborations with other luxury brands and retailers.
3.Sales Growth Foundation: The engagement and buzz generated by the event set a foundation for future sales growth, especially during promotional periods.