Parcel Management Marketing Strategy – FP Parcel Shipping
SAAS
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
FP Parcel shipping, a SaaS product for multi recipient and courier comparison platform for drop shipping, ecommerce and related business, for an integrated marketing strategy for a new product launch. Challenges included increasing product awareness among target B2B audiences and creating seamless communication for potential and existing customers. With limited SEO visibility and no email automation, their goals demanded branding development, PPC, SEO, and email campaigns.
Pro Tips
Common Mistakes Most Brands Make
Many SaaS companies encounter these challenges:
1.Overly Complex Messaging:
Failing to simplify technical features can confuse potential customers and reduce conversions.
2.Ignoring SEO:
Without an effective SEO strategy, many brands miss opportunities to rank for high-intent search terms.
3.Lack of Lead Nurturing:
Brands often neglect email automation, missing the chance to nurture leads and drive conversions over time.
Our Approach?
Project Action Plans
Before executing the strategy, EMMA Solutions developed a step-by-step action plan:
1.Branding Development:
Simplified the product’s complex features through visually appealing brochures and explainer videos.
2.SEO Strategy Creation:
Conducted keyword research and optimised content to improve search visibility for SaaS parcel management-related queries.
3.Google PMax Campaign Setup:
Designed and launched geo-targeted ads to reach new B2B audiences while minimising cost-per-acquisition (CPA).
4.Email Workflow Design:
Created segmented email sequences to deliver relevant content based on customer journey stages.
How We Helped Our Client?
Marketing Services Provided
EMMA Solutions offered the following marketing services:
1.Brand Design:
Developed cohesive branding materials, including brochures and explainer videos.
2.SEO Copywriting:
Optimised website copy, blog content, and meta descriptions for search visibility.
3.Google PMax Advertising:
Launched Google Performance Max campaigns to reach untapped B2B audiences.
4.Email Marketing Automation:
Created automated email workflows to nurture leads and improve conversions.
Service Solution Overview
Our marketing solutions effectively addressed the challenges FP Parcel Shipping faced:
1.Enhanced Brand Storytelling:
We transformed complex product information into digestible, visual content to capture prospects’ attention.
2.SEO Improvements:
The SEO-optimised content helped increase Google search rankings and drive organic traffic.
3.Google PMax Advertising:
The targeted campaigns expanded FP Parcel Shipping’s reach to previously untapped markets and boosted brand awareness.
4.Lead Nurturing with Email Automation:
Personalised email workflows engaged prospects, nurtured leads, and encouraged conversions at each stage of the buyer journey.
Business related Value Added Benefit