Business Networking Event Marketing Strategy – DoubleWealth Inc.
Education
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
DoubleWealth Inc, a business education and networking platform, required an end-to-end event marketing solution to drive event sponsorship, social engagement, and audience acquisition for a high-profile business networking experience.
With key stakeholders and industry leaders in attendance—such as the Founder of Onyx Talent Agency and Afro Nation Co-founder SMADE—securing the right sponsors and audience engagement strategy was paramount.
Pro Tips
Common Mistakes Most Brands Make
Many brands face similar event marketing challenges but often make these mistakes:
1.Underutilising Event Tracking:
Failing to leverage tools like GA4 can lead to missed opportunities for optimizing ticket sales.
2.Ineffective Sponsorship Outreach:
Brands often overlook the importance of strategic sponsorship relationships in elevating event credibility.
3.Disjointed Social Strategies:
Without an integrated approach, social media efforts can fail to convert into ticket sales or meaningful engagement.
Our Approach?
Project Action Plans
Before execution, EMMA Comms devised a detailed plan:
1.Event Website Development:
Designed a user-friendly website tailored to event promotion and ticket sales, with GA4 tracking for in-depth conversion analysis.
2.SEO Strategy:
Optimised landing pages for organic traffic and search rankings.
3.Social Media Planning:
Created a social media calendar focusing on organic engagement and paid ad campaigns.
4.Audience Segmentation:
Developed targeted messaging to different audience segments across LinkedIn, Instagram, and Eventbrite.
5.Sponsorship Strategy:
Reached out to potential sponsors with tailored proposals, highlighting DoubleWealth’s industry impact.
How We Helped Our Client?
Marketing Services Provided
The services offered to DoubleWealth Inc. included:
1.Event Company Website Design:
Developed an optimised event website with GA4 tracking.
2.Social Media Marketing:
Created and executed a targeted social strategy.
3.Paid Advertising:
Launched data-driven paid campaigns to increase ticket sales.
4.Sponsorship Outreach:
Secured high-value partnerships for financial backing.
5.Content Creation:
Produced high-impact event videography and promotional materials.
Service Solution Overview
The marketing strategy tackled DoubleWealth Inc.’s challenges through:
1.Event Website Design with GA4 Tracking: Created a high-converting website that tracked user interactions and conversions, optimising ticket sales.
2.Targeted Social Media Strategy: Leveraged paid and organic social campaigns to generate buzz and build community engagement.
3.Strategic Sponsorship Outreach: Secured sponsorships that enhanced event credibility and brand partnerships.
4.High-Quality Content Creation: Captured professional event videography and promotional clips, which extended the event’s reach and visibility.
Business related Value Added Benefit