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Lead Generation Marketing

Tailored PPC campaigns, organic SEO solutions, or personalised email marketing project management to help businesses achieve their commercial growth objectives, perfect for brands and businesses, through niche targeting, localised strategies, by targeting specific demographics and developing and optimising keywords relevant to your business, we ensure you're visible at the right time, with a strong, personalised message.

At EMMA Comms, our marketing managers curate targeting strategies and optimise campaigns for PPC, SEO and email marketing with data driven tools.

Learn more about our PPC, SEO, and email marketing services.
Affordable plans, proven results, and advanced tools like GA4 to maximise ROI and improve visibility.
Our marketing managers regularly participate within industry webinars, Google updates, and best practices, we ensure that your campaigns always align with the latest search engine and platform requirements.

Digital Marketing Service

What’s the Difference Between PPC and SEO?

PPC is an immediate solution where you pay for targeted visibility in search engine ads, while SEO is a longer-term strategy that focuses on building your website’s authority and organic ranking over time. A combined effort from both ensures fast visibility and sustained growth, allowing you to dominate search results and continuously drive qualified leads.


Maximise Visibility & Drive Traffic: Whether it's Google search, social media platforms, or inboxes, our holistic approach ensures you don’t miss a single opportunity.


If you're struggling to reach your ideal customers organically socially or simply don't know where to begin, PPC, SEO, and Email Marketing offer clear, measurable results. Our team and your dedicated marketing manager works to develop campaigns that expand business reach and visibility on platforms where your customers are most active. 

Getting started is simple! Contact us today for a free consultation, where we’ll assess your current digital presence, identify your goals, and outline a customised strategy. We’ll recommend an action plan that incorporates PPC, SEO, and Email Marketing, ensuring your marketing efforts work seamlessly together to achieve maximum growth.

Digital Advertising Campaigns
B2B Lead Generation PPC Campaigns: 

Drive Instant Results with Precision Targeting:
With pay-per-click advertising, you can quickly put your brand in front of high-intent prospects. By leveraging precise targeting, you’ll maximise every dollar spent, generating qualified leads who are ready to convert. Imagine having a system that brings the right customers to your site, at the right time.


What this means for your business:
If your goal is to generate high-quality B2B leads, this combination of PMAX (multi-platform ads), LinkedIn, and YouTube can help target the decision-makers, driving strong conversion rates for your industry-specific content.

PPC Digital marketing campaign - Youtube

Step 1: Discovery

We start by understanding your brand, goals, and challenges. For instance:

  • Are your current PPC campaigns yielding low CTR?

  • Do you lack SEO rankings for local searches?

What Makes Us Different? – The EMMA Comms Advantage

If your goal is to increase engagement and foster brand loyalty, platforms like TikTok and Instagram are where younger, highly engaged audiences already seek entertainment and authentic content.

If you want to build recognition and credibility in your B2B industry, platforms like YouTube and LinkedIn are ideal for positioning your brand as an authority and boosting your visibility among relevant audiences.

Urgency-focused, remarketing ads work particularly well for capturing warm audiences and pushing for conversions.

In Summary, here's how our services deliver for different goals:


  • Lead Generation: Harness the full power of platforms like LinkedIn, YouTube, and PMAX.


  • Brand Awareness: Utilise high-impact channels like YouTube Ads, LinkedIn Sponsored Content, and Instagram to tell your brand story.


  • Sales and Conversions: Take advantage of the power of TikTok, Instagram, and PMAX for retargeting and urgency-based offers.


  • Customer Engagement & Loyalty: Build and nurture relationships with your audience on Instagram Stories, TikTok, and organic methods.

SEO Services - Audit, Copywriting and Management

SEO services are tailored to achieve long-term results, addressing both audit and management needs. 


Services Included:

  • Audits: Technical site assessments to identify areas for optimisation.

  • Content Strategy: Includes blog updates, copywriting, and keyword targeting.

  • Technical SEO: Page speed, schema markup, and structured data improvements.

  • Backlink Acquisition: High-quality, ethical link-building campaigns


Pricing Structure:

We recommend a minimum 3-6 month commitment to see substantial improvements. 


- Audit Only: £300-£1,000 (one-time, depending on site complexity).

- Management Plans: Starting from £600/month

- Full-Service SEO: Starting at £1,000/month, combining on-page, off-page, blog updates, and technical SEO.

SEO Strategy, Optimisation and Implementation

Combining PPC, SEO, and email marketing ensures that you’re seen by the right people, at the right time, on the right platforms

  • On-page and off-page SEO.
  • Technical SEO audits.
  • Keyword research tailored to your industry.
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