SEO

Web Design

PPC

Advertiisng

Overview: Marketing, Branding and Advertising Service

Cutting Marketing Costs and Increasing Sales Leads: FP Mailing's Digital Advertising Success

Project Requirement

Search Engine Optimisation

Marketing Manager

Media Production

£50,000 saved in Ad budget

£1.5 million generated by PPC campaign

#7 Ranking 'Mailmark Franking'

£233,000 revenue from £33k ad spend

For digital advertisement or digital marketing management project consultation or any further inquiries, email hello@emmacomms.co

Simply book a free 1-1 meeting with an appointed project manager to discuss expectations and requirements before proceeding

Project Consultation

What Was Expected From EMMA Comms Marketing Service

Cutting Costs with SEO and PPC: FP Mailing’s Digital Advertising Goal

FP Mailing aimed to reduce their dependency on paid ads, particularly focusing on cutting costs by leveraging SEO optimisation and refining their PPC advertising to ensure a steady influx of high-quality leads.through enhanced SEO optimisation and expert analysis on PPC advertising to attract higher-quality leads and drive growth.

Summary Of Impact

Digital Advertising for FP Mailing: Reducing Costs For Lead Generation

FP Mailing faced high quarterly costs for Google ads, particularly for their Frankie Machines product line. By revamping their SEO and website, We reduced their dependence on paid ads, leading to a 40-60% savings over two years and generating over £1.1 million in revenue. The website redesign and optimised SEO copy not only improved organic rankings,, securing top spots for key terms like "franking machine", but also enhanced the quality of leads, significantly lowering the cost per acquisition.

Marketing Service Deliverables

Digital Advertising and Organic SEO management for FP Mailing

FP Mailing's lead generation required website redesign, SEO copywriting to improve organic search rankings, with a focus on high-value keywords like "franking machine," driving increased organic traffic, with our PPC manager optimising pay-per-click campaigns across multiple platforms (Google, Meta, LinkedIn, YouTube) to reduce cost per acquisition and boost conversion rates, coordinated email marketing and social media strategies to ensure cohesive brand messaging