Search Engine Optimisation &
Digital PR
For businesses who wants to maximise their online presence and achieve their marketing goals through comprehensive Digital PR and Search Engine Marketing (SEM) services.
Our integrated approach combines strategic digital PR tactics to enhance brand visibility, credibility, and engagement across digital channels.
Whether you're looking to build relationships with media journalist, news bloggers and improve search engine rankings, or drive targeted traffic to your website, our team of experts is here to help you succeed.

Search Engine Marketing or Digital PR?
SEO is best suited for businesses looking to improve their organic search visibility and ranking focusing on optimizing a website's content, structure, and technical aspects to improve its visibility and ranking in organic (unpaid) search engine results.
Search Engine Optimisation Strategies includes:
keyword research, on-page optimisation (such as optimizing meta tags, headings, and content).
Off-page optimisation (such as building backlinks from other websites), and technical optimisation (such as improving website speed and mobile-friendliness).
Samples of Brands, Products, and Services Suited for SEO:
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E-commerce websites selling products online, local business such as hair salons, service based companies includes law firms and dentistry or content driven website such as blogs and news outlets.
Whereas Digital PR is ideal for brands seeking to enhance their online reputation, credibility, and visibility through strategic relationship-building efforts across digital channels.
Digital PR strategies includes: media relations, content creation and distribution, influencer partnerships, online reputation management, and SEO and link building.
Samples of Brands, Products, and Services Suited for digital PR:
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Companies launching new products or brand campaigns seeking journalism coverage and online buzz, aiming to establish thought leadership and expertise in their industry to improve their search engine rankings and earn high-quality backlinks from reputable sources.
- 100 British pounds
- From 15 British pounds
- From 80 British pounds
- From 200 British pounds
- 70 British pounds
See Examples
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Can I see examples of a creator’s previous work?Can I see examples of a creator’s previous work? Yes, each creator's profile includes a portfolio section where you can view their previous work, including photos, videos, and collaborations with other brands.
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Do you offer any other digital marketing services?Answer: Yes, in addition to UGC, we offer a full range of digital marketing services, including social media management, SEO, content marketing, PPC advertising, and more. Contact us to learn how we can help elevate your brand’s online presence.offer any other digital marketing services? Yes, in addition to UGC, we offer a full range of digital marketing services, including media production to support the content creation process, social media management, SEO, content marketing, PPC advertising, and more. Contact us to learn how we can help elevate your brand’s online presence. hello@emmacomms.co
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How do I book a content creator for a UGC campaign?Answer: Booking a content creator is simple. Browse through the list of creators, use the filters to narrow down your search, view their profiles, and click on the “Book Now” button. Fill in the required details, and our team will handle the rest.I book a content creator for a UGC campaign? Booking a content creator is simple. Browse through the list of creators, use the filters to narrow down your search, view their profiles, and click on the “Hire Creator” button. Fill in the required details, and our team will handle the rest.
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What are the costs involved in booking a content creator?What are the costs involved in booking a content creator? The costs vary depending on the creator's experience, follower count, and the scope of the campaign. Pricing details are available on each creator’s profile, and you can get a customized quote based on your specific needs.
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Do you offer any other digital marketing services?Answer: Yes, in addition to UGC, we offer a full range of digital marketing services, including social media management, SEO, content marketing, PPC advertising, and more. Contact us to learn how we can help elevate your brand’s online presence.offer any other digital marketing services? Yes, in addition to UGC, we offer a full range of digital marketing services, including media production to support the content creation process, social media management, SEO, content marketing, PPC advertising, and more. Contact us to learn how we can help elevate your brand’s online presence. hello@emmacomms.co
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What types of creators are available on your platform?What types of creators are available on your platform? Our platform features a wide range of creators, including influencers, presenters, bloggers, and other artists. They specialise in various niches such as fashion, beauty, fitness, travel, food, and more.
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What types of UGC campaign are possible?1. Branded Hashtag Campaigns Description: Encourage users to create and share content using a specific branded hashtag. Benefits: Increases brand visibility, encourages engagement, and creates a sense of community. Example: Coca-Cola’s #ShareACoke campaign where users shared photos of Coke bottles with personalized names. 2. Photo and Video Contests Description: Host contests where participants submit photos or videos related to your brand for a chance to win prizes. Benefits: Generates a large volume of high-quality, brand-related content and boosts engagement. Example: GoPro’s photo and video contests where users submit their best GoPro footage for a chance to win gear or cash prizes. 3. Customer Reviews and Testimonials Description: Encourage customers to leave reviews or testimonials about their experience with your products or services. Benefits: Builds trust and provides social proof, influencing potential customers’ purchasing decisions. Example: Amazon’s customer review system, where users leave feedback on products they’ve purchased. 4. Social Media Takeovers Description: Allow a content creator or influencer to take over your brand’s social media account for a day. Benefits: Provides fresh content, increases your reach, and introduces your brand to a new audience. Example: A beauty brand letting a popular makeup artist take over their Instagram Stories to showcase their daily routine using the brand’s products. Other strategies includes unboxing, challenges and competitions.
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What are the most important metrics for influencer marketing on Instagram?Tracking saves and shares provides a more comprehensive understanding of an influencer's effectiveness and the value of their content. These metrics go beyond surface-level interactions and offer insights into how much influence the content has in terms of encouraging actions and spreading the message. For brands, partnering with influencers who consistently achieve high saves and shares can lead to more impactful and successful marketing campaigns.
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Pro Tips: Before you engage with an influencerKey information about the influencer: Their niche, mission, and summary of what they bring to the table. Audience size (broken down by platform). Audience demographics per platform (location, age, and gender of audience). Case studies and testimonials. Each of our creators profile page includes all the following information & more
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Pro Tip: Reporting an influencer marketing campaignA summary (with links) of all the content published. Reach, impressions, and engagement metrics on every social media post. The number of click-throughs to your website or social channels, wherever calculable. (You may want to consider providing tracking links to the influencer prior to the work so that you can have that information at your own fingertips.) Video views and/or blog pageviews. Screenshots of engaging comments, like: “I just bought this because of your post!” or “Nova Scotia just moved waaayyy up on my bucket list!” for specific campaigns we may offer more in-depth breakdown and engagement results.
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What does a UGC campaign process look like?Campaign Launch: Start a branded hashtag campaign #MyBrandExperience or unboxing Track Engagement: Monitor likes, comments, shares, and saves on posts using the hashtag. Analyze Reach: Use social media analytics to measure impressions and reach. Count Submissions: Track the number of UGC submissions and unique participants. Evaluate Quality: Assess the relevance and creativity of the submissions. Measure Conversions: Track website traffic, sales, and conversion rates. Collect Feedback: Use surveys to gather participant feedback and sentiment analysis tools for qualitative insights.