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B2B Digital PPC Campaign

Project overview:
1 - Website Optimisation: Implementing a responsive design with persuasive copy and clear call-to-action elements to ensure an optimal viewing experience across devices and encourage user engagement and conversions.

2 - Digital Advertising Campaign: Creating an all inclusive marketing pay per click campaign across multiple social platforms and search engines.

3 - SEO Enhancement: Conducting comprehensive keyword research and optimise meta tags, headings, URLs, and website content to improve organic search rankings and increase online visibility.


1. Increase in Online Visibility and Brand Awareness: Our strategies have led to improved search engine rankings, elevating FP Mailing's website to the first page for relevant industry keywords such as "Franking machine," "Postbase meter," "postbase franking machine," "mailmark franking machine," and "franking machine prices," among others. This surge in visibility has solidified their online presence, effectively reaching their target market. Additionally, our efforts have amplified brand mentions and visibility on social media platforms, contributing to a remarkable 175% growth in social media engagement. The strengthened online presence has bolstered brand recognition and reputation among the target audience.


2. Increased Qualified Website Traffic and Lead Generation: Our SEO optimisation and content marketing strategies have driven a substantial 71% increase in organic website traffic within the first three months of implementation. Through meticulous targeting, our lead generation campaigns have generated a noteworthy 68% increase in referral traffic from industry-specific websites.

Moreover, our search engine ad campaign optimisation achieved an outstanding 10% increase in conversion rates, resulting in a considerable upsurge in website visits and lead conversions. The combined efforts have directed a higher volume of qualified traffic to FP Mailing's website, translating into increased leads and inquiries.


3. Enhanced User Experience and Lead Capture: Our website optimisation techniques have significantly improved the user experience, evidenced by an 18% decrease in bounce rate and an 11.54% increase in average session duration. The seamless navigation and engaging content have retained visitors, encouraging prolonged interactions with the website.

Through the implementation of lead capture forms and landing page optimisations, we achieved a remarkable 61% increase in product enquiry lead form submissions and a higher conversion rate from website visitors to qualified leads. These improvements in lead capture have streamlined the lead nurturing process, boosting the chances of converting prospects into valuable customers.


Conclusion: The successful implementation of our B2B lead generation and brand marketing strategies has made a transformative impact on FP Mailing's digital presence and business growth. By solidifying their online visibility through organic and paid search traffic, attracting a higher volume of qualified leads through targeted lead generation campaigns, and optimizing website user experience and lead capture, we have driven substantial improvements across all key metrics.


FP Mailing now enjoys enhanced brand recognition, a strong online reputation, and a steady influx of qualified leads, creating valuable sales opportunities. As their strategic marketing partner, we remain committed to further elevating FP Mailing's market position, fostering ongoing success, and driving continuous growth in the highly competitive engineering industry.


The successful implementation of our B2B lead generation and brand marketing strategies has yielded remarkable improvements for FP Mailing, the prominent German engineering company. Through a comprehensive approach, we have achieved significant enhancements in their online visibility, brand awareness, website traffic, and lead generation, resulting in increased conversions and sales opportunities.

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