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Supported Living Staffing Solutions & GA4 Analytics – EstherSwift Care
Health Care
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Estherswift needed staffing solutions for 24-hour supported living services, including the recruitment and onboarding of key support workers and managers. Additionally, they sought a marketing framework to track GA4 events and conversions for job applications and service requests.
Pro Tips
Common Mistakes Most Brands Make
Similar organisations often struggle with:
1.Inefficient Staffing Processes: Many brands fail to develop targeted recruitment plans, leading to long vacancies and operational disruptions.
2.Poor Tracking Systems: Without proper analytics, brands miss critical insights that could inform recruitment and service strategies.
3.Fragmented Marketing Efforts: Disjointed marketing campaigns often fail to build a strong brand presence or attract job applicants effectively.
Our Approach?
Project Action Plans
Before execution, EMMA Comms developed a tailored action plan:
1.Staffing Plan Development: Conducted a thorough assessment of staffing needs, identifying critical roles and creating a recruitment strategy.
2.GA4 Setup & Optimisation: Configured Google Analytics 4 to track job applications and service requests, ensuring real-time monitoring.
3.Remote Marketing Strategy: Established a remote marketing framework to oversee branding, social media, and content creation efforts.
How We Helped Our Client?
Marketing Services Provided
The services provided to EstherSwift Care included:
1.Strategic Staffing Solutions: Comprehensive recruitment planning and staffing for critical roles.
2.GA4 Event Tracking: Implementation of Google Analytics 4 to enhance tracking and analytics.
3.Remote Marketing Management: Continuous marketing strategy oversight and execution.
Service Solution Overview
The marketing and staffing strategy addressed EstherSwift Care’s challenges with:
1.Staffing Solutions: A tailored recruitment plan filled essential roles, including support workers and managers, ensuring operational continuity and workforce efficiency.
2.GA4 Event Tracking: Enabled precise tracking of job application conversions and service requests, offering actionable insights to refine recruitment strategies.
3.Remote Marketing Management: A dedicated marketing manager executed ongoing branding campaigns, optimised social media content, and improved overall digital presence.
Business related Value Added Benefit