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Social Media UGC Marketing Production – Blow Outlaws
Fashion
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Blow Outlaws, a high-fashion retail brand, required content production for their new men’s and women’s collections. They faced challenges aligning UGC, influencer collaboration, and media production into one unified marketing strategy.
Pro Tips
Common Mistakes Most Brands Make
Many brands make the following mistakes when trying to leverage UGC and influencer marketing:
1.Inconsistent Branding: Without a unified strategy, content often feels disconnected and fails to build brand loyalty.
2.Choosing the Wrong Influencers: Collaborating with influencers who do not align with brand values can lead to ineffective campaigns.
3.Low-Quality Visual Content: Poorly produced content can harm brand credibility and reduce engagement.
Our Approach?
Project Action Plans
Our detailed plan addressed Blow Outlaws' challenges head-on:
1.Micro-Influencer Partnerships: Engaged niche influencers to create authentic, relatable content that appealed to Blow Outlaws’ target audience.
2.User-Generated Content Campaigns: Managed four UGC campaigns on TikTok and Instagram, maximizing exposure with relatable, customer-centric videos.
3.Professional Photography & Videography: Conducted on-location and in-studio product shoots. Created both widescreen (16:9) and vertical (9:16) content for optimized performance across different social platforms.
4.Content Optimization: Produced visually compelling assets designed to boost social media engagement and e-commerce conversions.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms implemented a multi-faceted approach, delivering:
1.Social Media UGC Campaigns: Developed user-generated content campaigns using micro-influencers.
2.Media Production: Conducted photoshoots and created product videos to align with brand goals.
3.Brand Marketing: Enhanced brand visibility through cohesive marketing strategies tailored for social media.
Service Solution Overview
EMMA Comms’ cohesive marketing strategy delivered:
1.Enhanced Brand Engagement: The authentic content created by influencers increased follower engagement and visibility.
2.Professional Brand Image: High-quality visual assets elevated Blow Outlaws’ online presence and e-commerce appeal.
3.Stronger Digital Community: Relatable UGC fostered deeper connections with their audience, driving sales and loyalty.
Business related Value Added Benefit