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Social Media Management & Brand Marketing – Smokey Barbers
Grooming
Heading 2
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
The Smokey Barbers franchise required a hands-off solution for social media management, content creation, and lead generation to support its brand culture and improve customer booking through the Booksy app.
Pro Tips
Common Mistakes Brands Make
Inconsistent Branding – A lack of cohesive messaging and visuals weakens brand recognition.
Ignoring Platform-Specific Strategies – Failing to tailor content for each platform reduces engagement and effectiveness.
Neglecting Data-Driven Decision Making – Without performance analysis, brands miss opportunities for optimisation.
Lack of Audience Targeting – Broad or unfocused targeting results in lower ROI and engagement.
Poor Content Quality – Low-quality visuals and messaging fail to capture audience interest and drive conversions.
By avoiding these common mistakes and implementing a structured, strategic approach, brands like Smokey Barbers can significantly enhance their digital presence and achieve lasting success.
Our Approach?
Project Action Plans
High-Impact Video Production for Social Media
We conducted on-site filming production days, capturing dynamic reels, commercial videos, and promotional TikToks. This ensured the franchise had a steady stream of engaging, high-quality content that resonated with their audience.
Strategic Content Planning for Brand Consistency
To maintain a strong brand identity, we produced a content strategy aligned with Smokey Barbers’ culture and values. This approach ensured a cohesive social media presence while maximising audience engagement.
Targeted Advertising Management & Audience Engagement
We implemented strategic advertising campaigns focused on geo-targeting and audience segmentation. By leveraging local and gender-specific targeting, we optimised content performance across TikTok and Instagram. Our campaign insights helped refine audience preferences and maximise engagement, ensuring the right content reached the right people.
Performance-Based Ad Optimisation
Best Performing Content: "SHOP Reels" with 201 goals, 212 profile visits, and the highest engagement rate.
Strongest Audience Reach: "SHOP Reels" with 7,161 impressions.
Best Cost Efficiency: "DARN Highlight" with the lowest cost per goal (£0.22) and 221 profile visits.
High Interaction Rates: Content generated thousands of three-second plays, strengthening brand recall and customer interest.
How We Helped Our Client?
To address these challenges, EMMA Comms, a leading social media marketing agency, provided an end-to-end digital marketing solution tailored to the needs of Smokey Barbers. Our services included:
Social Media Brand Management – Managing and curating content across TikTok, Instagram, and other relevant platforms to ensure a consistent and engaging presence.
Content Creation – Producing high-quality video and visual content, including reels, promotional clips, and customer engagement posts, to captivate the target audience.
Digital Marketing Strategy – Developing a long-term content and advertising roadmap to strengthen brand awareness and customer loyalty.
Paid Advertising Management – Running optimised ad campaigns using precise audience targeting and geo-location filters to maximise engagement and conversion.
Lead Generation – Driving customer bookings through Booksy by integrating call-to-action strategies and optimised ad creatives.
Service Solution Overview
As a specialist social media marketing agency, EMMA Comms provided a fully managed solution that combined content creation, advertising management, and strategic planning to position Smokey Barbers as a leader in the digital space.
Key elements of our approach included:
Content-First Social Media Strategy – We developed a robust content calendar featuring high-quality visuals, interactive posts, and engaging reels to foster community growth and brand recognition.
Data-Driven Ad Targeting – By analysing audience behaviours and refining ad performance metrics, we ensured ads were reaching the most relevant demographics for maximum ROI.
Optimised Call-to-Actions – Strategic placement of booking links and promotional content led to increased customer conversions through Booksy.
Consistent Multi-Platform Presence – A coordinated effort across Instagram and TikTok ensured uniform branding and messaging, increasing trust and engagement among potential customers.
Continuous Performance Optimisation – Regular analysis of campaign metrics allowed for real-time adjustments, ensuring sustained growth and enhanced customer engagement.
Business related Value Added Benefit