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Music artist Spotify Pay Per Click Brand Marketing
Music
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Pro Tips
Common Mistakes Brands Make
Unfocused Ad Strategies – Running generic ads without precise targeting reduces efficiency and engagement.
Failure to Optimise Budget Allocation – Poor ad spend management can result in wasted resources and low ROI.
Lack of Platform-Specific Marketing – Not tailoring strategies for different platforms leads to ineffective campaigns.
Ignoring Performance Analytics – Without data-driven insights, brands miss opportunities for campaign improvement.
Inconsistent Branding & Messaging – A lack of cohesive storytelling across platforms weakens audience connection.
By avoiding these common mistakes and implementing a structured, strategic approach, artists like Aina More can significantly enhance their digital presence and achieve lasting success in the competitive music industry.
Our Approach?
Project Action Plans
Google Ads & YouTube Advertising Strategy
We launched a structured ad campaign focused on boosting Aina’s YouTube presence in the first five days following the official release on February 28th. Campaigns were designed to target both new and existing listeners, ensuring maximum exposure.
Spotify Growth Plan
By using direct advertising to encourage streams and follows, we worked to increase Aina’s Spotify presence. The campaign aimed to convert casual listeners into long-term followers.
Ad Performance Monitoring & Optimisation
Throughout the campaign, we closely monitored ad performance, adjusting placements and targeting strategies based on real-time data. We focused on cost-efficiency while ensuring high interaction rates.
How We Helped Our Client?
To address these challenges, EMMA Comms, a leading social media marketing agency, provided an integrated digital marketing solution designed to enhance Aina’s online presence and engagement. Our services included:
Spotify Growth Strategy – Implementing targeted ads to increase followers and monthly listeners, driving streams and playlist additions.
YouTube Video Marketing – Running highly optimised ad campaigns to boost views and engagement on both the visualiser and official music video.
Google Ads & YouTube Advertising – Managing and executing PPC campaigns to maximise reach and interaction.
Audience Targeting & Ad Optimisation – Refining ad strategies based on demographic insights and engagement trends.
Performance Analytics & Campaign Adjustments – Regular analysis of campaign data to refine strategies and improve effectiveness.
As a specialist social media marketing agency, EMMA Comms provided a fully managed solution combining content promotion, advertising management, and strategic planning to elevate Aina More’s digital presence.
Key elements of our approach included:
Platform-Specific Promotion – Tailoring strategies separately for Spotify and YouTube to maximise results on each platform.
Optimised Budget Allocation – Strategic spending on high-impact campaigns to ensure cost-efficient engagement.
Content Visibility Enhancement – Utilising data-driven insights to push Aina’s content to highly relevant audiences.
Cross-Promotion Strategy – Leveraging social media and paid promotions to reinforce Aina’s brand and engage new listeners.
Real-Time Campaign Adjustments – Monitoring performance metrics closely and optimising strategies based on engagement trends.
Business related Value Added Benefit