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Music Artist Brand Growth Strategy – Jidayi
Music
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
WhiteHart Restaurant & Wine Bar required a strategy to boost online engagement and drive customer acquisition. Our digital marketing efforts helped create an integrated marketing campaign, including social media management, web design, and creative content production, to elevate their online presence. Challenges: The restaurant struggled with footfall due to low digital presence, outdated website functionality, and inconsistent social media branding.
Pro Tips
Common Mistakes Most Music Artists Make
Emerging artists often make critical mistakes that hinder their growth:
1.No Cohesive Brand Strategy: A fragmented approach to branding can confuse potential listeners and limit engagement.
2.Underutilising Social Media: Many artists fail to leverage social platforms effectively to build a fan base and encourage UGC.
3.Neglecting Playlist Campaigns: Skipping playlist submissions can lead to missed opportunities for exposure and streaming growth.
Our Approach?
Project Action Plans
Our action plan focused on building Jidayi’s visibility and engagement through a comprehensive strategy:
1.Content Production: Developed a press kit, coordinated a professional photoshoot, and created social media content to tell Jidayi’s story and introduce his music to the world.
2.Social Media Marketing: Launched targeted campaigns on platforms like Instagram and TikTok, including influencer collaborations to reach new audiences and boost follower growth.
3.Spotify Playlisting & Radio Campaigns: Strategically placed Jidayi’s tracks on relevant playlists and radio platforms to enhance discoverability and increase monthly listeners.
4.Live Performance Opportunity: Secured a performance spot at the Two1Five Music listing party, giving Jidayi a chance to showcase his talent and connect with potential fans.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms implemented the following marketing services:
1.Brand Management: Developed a cohesive brand identity and produced promotional content to build awareness and recognition.
2.Paid Social Campaigns: Executed targeted social media advertising, including TikTok influencer marketing, to maximise reach and engagement.
3.Spotify Playlisting: Launched playlisting and radio campaigns to enhance music discoverability and increase streams.
4.Brand Marketing: Created a press kit and managed content for social media to ensure consistent, professional storytelling across platforms.
Service Solution Overview
Our tailored marketing solutions effectively addressed Jidayi’s challenges:
1.Increased Discoverability: Spotify playlisting and radio placements introduced Jidayi’s music to niche R&B and African-influenced audiences.
2.Expanded Social Reach: Paid social campaigns and influencer collaborations on TikTok helped amplify his brand’s visibility and drive engagement.
3.Community Building: Live performance opportunities allowed Jidayi to connect with fans in person, fostering deeper engagement and excitement for his upcoming album.
4.Consistent Brand Identity: A strong content production strategy ensured that all marketing materials reflected Jidayi’s unique artistry and vision.
Business related Value Added Benefit