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Kid Alpha’s Organic Music Marketing Success
Music
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Tasty African Food, a UK restaurant franchise, needed a comprehensive strategy to boost brand awareness during significant events, seasonal promotions, and a new store opening. We delivered effective marketing through social media campaigns, Google ads, and creative event marketing. Challenges: As a growing food franchise, Tasty African Food aimed to expand its customer base while promoting its ready-meal product line. Low PPC ROI hindered scaling efforts.
Pro Tips
Common Mistakes Most Artists Make
Many emerging artists face similar challenges when promoting new music. EMMA Comms helped Kid Alpha avoid these common pitfalls:
1.Inconsistent Content Strategy: Many artists struggle to create consistent, engaging content. By developing a comprehensive content calendar, Kid Alpha maintained a steady presence.
2.Underutilising Influencer Marketing: Many artists overlook influencer collaborations. EMMA Comms leveraged key partnerships to drive reach and engagement.
3.Event Execution Challenges: Poorly planned events can fail to generate buzz. The private listening party for Intoxicated was meticulously planned to maximise fan interaction and social sharing.
Our Approach?
Project Action Plans
Our comprehensive plan for promoting "Intoxicated" was executed in multiple phases:
1.Content Strategy: We created engaging, short-form video content for TikTok and Instagram Reels, using Kid Alpha’s personality and music to tell a visual story.
2.Event Promotion: Organized an exclusive listening party for "Intoxicated," generating authentic social media buzz and user-generated content.
3.Influencer Partnerships: Collaborated with influencers in the Afroswing niche to promote "Intoxicated" through creative challenges and live performances.
4.Cross-Platform Campaign Management: Managed daily posting, follower engagement, and platform-specific promotions to maximize exposure.
5.Community Building: Focused on building Kid Alpha’s fan community by encouraging content sharing and direct interactions.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms implemented the following services to meet Kid Alpha’s goals:
1.Organic Social Media Marketing: Managed an 8-week social media strategy with curated visual and video content across multiple platforms.
2.Content Marketing: Developed creative short-form video content to showcase "Intoxicated" and increase its shareability.
3.Event Management: Organized a private listening party to create a buzz and a personalized fan experience for deeper fan engagement.
4.Influencer Marketing: Partnered with key influencers to expand reach and promote the single organically.
5.Cross-Platform Promotion: Promoted "Intoxicated" across Instagram, TikTok, Facebook, and YouTube for maximum visibility.
Service Solution Overview
EMMA Comms’ holistic music marketing approach addressed the core challenges Kid Alpha faced by:
1.Boosting Visibility: The multi-channel promotion ensured maximum exposure for "Intoxicated," driving it to 100,000 streams across platforms.
2.Storytelling with Visuals: The content marketing strategy used storytelling through video to captivate audiences and encourage sharing.
3.Building Authentic Engagement: By leveraging influencer partnerships and personalised fan experiences, we built a loyal, engaged fanbase for Kid Alpha.
4.Event-Driven Promotion: The private listening party added an exclusive, community-driven element that encouraged fans to stay engaged beyond the event.
Business related Value Added Benefit