.png){kind=small}
How Suavo World Boosted Brand Visibility with a PresentedBy Collaboration
Fashion
Heading 2
Heading 2
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Suavo World, a luxury streetwear brand, wanted to improve their in-store and online presence through a strategic partnership. We facilitated a consignment deal with PresentedBy and promoted a luxury event with a music performance to enhance visibility.
Pro Tips
Common Mistakes Most Brands Make
Many brands struggle to gain traction when launching collaboration events or promoting consignment partnerships. Here’s how EMMA Comms helped Suavo World avoid common pitfalls:
1.Lack of Pre-Event Buzz: Many brands fail to create enough excitement before an event. EMMA Comms used influencer partnerships and interactive countdowns to maximise engagement.
2.Inconsistent Branding: A fragmented brand image can confuse customers. EMMA Comms ensured all event marketing materials, from window vinyl to social media posts, reflected Suavo World’s luxury streetwear identity.
3.Overlooking Offline Promotions: Brands often neglect offline marketing. EMMA Comms leveraged posters, leaflets, and in-store visual displays to maximise event visibility.
Our Approach?
Project Action Plans
To ensure maximum event visibility and ticket sales, we took the following steps:
1.Consignment Partnership: Coordinated a consignment partnership with PresentedBy, providing Suavo World with greater retail exposure.
2.Event Strategy: Organised a luxury event featuring a celebrity host, DJs, and fashion influencers to attract an audience.
3.Offline Marketing: Utilised posters, leaflets, and window vinyl to capture foot traffic and create buzz.
4.Creative Direction: Directed event photoshoots to ensure all visual assets were cohesive and aligned with Suavo World’s brand.
5.Influencer Marketing & Countdown Strategy: Partnered with fashion influencers and launched interactive countdowns to build anticipation on social media.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms offered a tailored mix of services to elevate Suavo World’s brand presence:
1.Public Relations (PR): Created and distributed targeted PR materials to maximise event coverage.
2.Brand Partnership Marketing: Facilitated a consignment deal with luxury retailer PresentedBy to expand Suavo World’s reach.
3.Social Media Campaign: Launched a multi-faceted social media strategy with influencer partnerships and interactive countdowns.
Service Solution Overview
Our strategy successfully addressed Suavo World’s challenges by:
1.Amplifying Visibility: PR coverage, influencer engagement, and countdowns created widespread buzz and excitement leading up to the event.
2.Driving Sales: The event served as a springboard for sales uplift, especially during the Black Friday promotional window.
3.Strengthening Brand Image: The partnership with PresentedBy positioned Suavo World as a high-end, in-demand streetwear brand.
Business related Value Added Benefit