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Hospitality Marketing Strategy for Sold-Out Celebrity Events – Elegance Lounge
Events
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Elegance Lounge, a South-East London cocktail bar and nightclub, aimed to increase attendance for their daytime parties and improve event turnout. We utilised social media marketing and a paid ad campaign to maximise attendance for two major performances. Challenges: The lounge sought to increase weekday event attendance and online reservation activity while competing with luxury venues.
Pro Tips
Common Mistakes Most Brands Make
Many hospitality venues face similar challenges but often make these mistakes:
1.Generic Event Promotions: Many brands fail to create excitement with targeted or visually captivating campaigns.
2.Underutilised Social Ads: Over-reliance on organic social media without leveraging paid ads limits event visibility and reach.
3.Ineffective Booking Systems: Poor integration of online reservation systems can frustrate customers and lead to missed bookings.
Our Approach?
Before executing the marketing strategy, EMMA Comms laid out a comprehensive plan:
Project Action Plans
1. Research & Audience Insights: Conducted a deep dive into audience demographics, event trends, and competitor strategies.
2. Social Media Planning: Developed a detailed social media calendar with a focus on promoting daytime parties and weekday events.
3. Creative Strategy: Crafted visually compelling content (photos and videos) that resonated with the target audience.
4. Paid Advertising Strategy: Created geo-targeted, high-converting ad campaigns across Facebook and Instagram.
5. Event Promotion Blueprint: Integrated QR codes in promotional materials to drive offline-to-online engagement.
How We Helped Our Client?
The services offered to Elegance Lounge & Nightclub included:
Paid Advertising: PPC management for Facebook and Instagram
Social Media Marketing: Built audience engagement with strategic campaigns.
Content Creation: Created eye-catching visual promotional materials.
Event Management: Coordinated high-profile event promotion and logistics.
The marketing strategy addressed Elegance Lounge & Nightclub’s challenges by:
1. Social Media Strategy: Implementing targeted social media campaigns to build anticipation and engagement for both Dappy and Not3s events.
2. Content Creation: Producing high-quality visuals and videos that showcased the Elegance Lounge experience, driving excitement and shares.
3. Paid Advertising Campaigns: Launching geo-targeted ads that reached local audiences likely to attend the events.
4. Event Promotion: Incorporating QR codes into promotional campaigns to create an interactive experience that encouraged immediate bookings.
5. Content Production & Scheduling: Coordinating dynamic content drops to maintain audience interest leading up to the events.
Business related Value Added Benefit