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Fitness Platform Website Design & SEO Strategy – Buildagorilla
Fitness
Heading 2
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Business Challenges: Buidagorilla needed an online fitness platform that offered a multi-functional and modern user experience. The challenges included the absence of a website and the inability to create efficient connections between their members and customers. They required features for managing bookings, creating monthly plans, and optimising their athlete management system, while also selling e-commerce products.
Pro Tips
Common Mistakes Most Brands Make
Many fitness brands face similar challenges but often make the following mistakes:
Ignoring SEO: Without a solid SEO strategy, brands miss out on valuable organic traffic.
Overcomplicating User Experiences: Complex or unintuitive websites can frustrate users and lead to drop-offs.
Fragmented E-commerce Solutions: Disjointed sales and subscription management can harm conversions and customer satisfaction.
Our Approach?
Project Action Plans
Before execution, EMMA Comms developed a tailored project plan:
1.User-Centric Website Design: Created a visually appealing, easy-to-navigate website with a focus on enhancing user experience.
2.Community Integration: Built features for user sign-ups, group discussions, and fitness plan customization.
3.Booking System Development: Designed a booking and dynamic pricing system for fitness classes and consultations.
4.E-commerce Integration: Added an online store for Buildagorilla’s digital products and membership packages.
5.Content Strategy Development: Produced high-quality blog content and optimised product descriptions for SEO.
6.SEO Strategy Implementation: Conducted thorough keyword research and optimised each page to rank for high-intent fitness-related queries.
How We Helped Our Client?
Marketing Services Provided
To address these challenges, EMMA Comms offered:
1.E-commerce Website Design: Developed a fully functional, intuitive online platform.
2.Content Creation: Produced engaging, value-driven blog posts and product descriptions.
3.SEO Optimisation: Enhanced on-page SEO for all pages to improve search rankings and visibility.
Service Solution Overview
Our approach addressed all of Buildagorilla’s challenges through a comprehensive strategy:
1.Modern Website Design: The website was designed with a focus on mobile-first responsiveness, intuitive navigation, and seamless booking and payment flows.
2.Community-Building Features: Integrated user-friendly sign-up forms, group discussions, and athlete management tools to foster engagement.
3.Enhanced E-commerce Functionality: Implemented a robust online store with digital fitness plans and membership packages, complemented by secure payment gateways.
4.SEO-Optimised Content: Created blog posts and product descriptions that targeted relevant fitness keywords to increase organic search visibility.
Business related Value Added Benefit