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Fashion Reselling Website Launch Strategy – Sourced by AJ
Fashion
Heading 2
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Business Challenges: SourcedByAJ, a sneaker and high fashion reseller, needed to build an online presence that represented the unique character of their personal shopping service. The client wanted an e-commerce store, including features like mystery boxes, monthly subscriptions, and raffle entries, along with branding materials like logos and flyer design to bolster visibility and professionalism.
Pro Tips
Common Mistakes Most Brands Make
Many e-commerce brands face challenges when establishing themselves online. EMMA Comms helped Sourced by AJ avoid these pitfalls:
1.Inconsistent Branding: A disjointed brand image can confuse potential customers. EMMA Comms ensured that all branding materials were cohesive and professional.
2.Basic Website Functionality: Many resellers overlook the importance of unique features. Sourced by AJ’s mystery boxes, raffles, and subscriptions added an extra layer of engagement.
3.Overlooking Email Marketing: Capturing customer emails is often ignored in the early stages. EMMA Comms integrated subscription forms from the start to enable long-term customer communication.
Our Approach?
Our approach focused on swift execution with attention to detail:
1.Website Development: Built a user-friendly e-commerce store incorporating core services like mystery boxes and subscriptions.
2.Brand Design: Designed a sleek, modern logo that aligned with Sourced by AJ’s identity. Created flyers to promote the brand.
3.Social Media Assets: Developed cohesive content templates to support social engagement.
Email Integration: Implemented email marketing to build an audience and encourage repeat business.
How We Helped Our Client?
Marketing Services Provided
We offered the following marketing solutions:
1.E-commerce Website Design: Developed a website with mystery box purchases, subscription services, and raffle integration for seamless shopping.
2.Logo and Branding Design: Crafted a logo and marketing materials (flyers) to establish a cohesive brand identity.
3.Social Media Strategy: Designed social media assets for consistent branding across all platforms.
Email Marketing Integration: Integrated email list building through the website for ongoing engagement.
Service Solution Overview
Our marketing strategy addressed the challenges by:
1.Boosting Online Presence: The bespoke e-commerce site attracted and engaged customers with dynamic shopping features.
2.Professional Branding: Consistent visual identity through logo and flyers enhanced credibility and recognition.
3.Social Media Engagement: On-brand assets and a clear strategy laid the foundation for increased visibility.
Ongoing Customer Interaction: Email marketing built a subscriber base, nurturing long-term relationships.
Business related Value Added Benefit