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Event Media Coverage Success – Just2Drop
Media
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Kid Alpha, an Afroswing artist, needed an organic music marketing campaign to promote his single “Intoxicated.” Our strategy aimed to enhance his Spotify streams and chart performance. Challenges: As a rising independent artist, Kid Alpha struggled to reach a broader audience in a competitive streaming environment. Limited engagement stifled fanbase growth.
Pro Tips
Common Mistakes Most Brands Make
Many brands fail to maximise the potential of event media coverage. However, EMMA Comms helped Just2Drop and YMB avoid these common errors:
1.Inconsistent Event Coverage: Brands often fail to capture all key moments, resulting in incomplete media assets. EMMA Comms ensured no moment was missed with detailed planning and execution.
2.Low-Quality Visuals: Poor-quality photography and videography can hurt a brand’s credibility. EMMA Comms provided professional, high-resolution imagery and videos that elevated both brands’ visual presence.
3.Limited Post-Event Strategy: Many brands neglect post-event promotions, missing out on extended engagement. EMMA Comms amplified both events’ reach with highlight reels and targeted email campaigns.
Our Approach?
Project Action Plans
Our action plans for both events were designed to ensure seamless media production and high audience engagement:
1.Photography & Filming Logistics: We coordinated all on-site media logistics, ensuring key moments were captured professionally and without interruption.
2.Live Event Coverage: For both events, our team provided real-time coverage to generate immediate social media content and maintain event buzz.
3.Highlight Reel Production: Produced dynamic highlight reels that captured the atmosphere of each event, designed for social sharing and online promotion.
4.Pre-Event Promotions (YMB Awards): Promoted the YMB Awards with teaser campaigns and event countdowns to increase anticipation.
5.Post-Event Engagement Campaigns: Used email campaigns and social media posts to extend the life of both events and sustain audience engagement.
How We Helped Our Client?
Marketing Services Provided
To meet the needs of both events, EMMA Comms provided the following services:
1.Photography: Captured high-quality, edited still images for use across social media, websites, and press distribution.
2.Filming and Videography: Produced RAW event footage and highlight reels showcasing key moments.
3.Event Coverage: Managed all on-site logistics to ensure professional media coverage of both events.
4.Pre-Event Promotion: For the YMB Awards, pre-event promotions were launched to increase event awareness and anticipation.
5.Post-Event Campaigns: Delivered engaging highlight reels and managed email campaigns to maximise post-event content distribution and engagement.
Service Solution Overview
EMMA Comms’ media coverage strategy addressed the challenges of both events by:
1.Enhanced Event Visibility: High-quality media assets and highlight reels amplified both events' presence across social media and digital platforms.
2.Increased Audience Engagement: Dynamic post-event campaigns encouraged audience interaction and sharing, expanding reach.
3.Professional Media Assets: Both events received professional, edited photography and videography to use for ongoing promotion and press coverage.
4.Seamless Event Execution: Our coordinated logistics ensured that every key moment was captured without disruption.
Business related Value Added Benefit