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Elevating WhiteHart Restaurant’s Digital Presence
Food & Drinks
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Business Challenges: Jidayi, a newly formed artist with a passion for R&B and African influences, was struggling with minimal visibility (only 8 monthly listeners). The artist wanted to maximise brand awareness, music streams, and overall fanbase development in order to prepare for the upcoming release of his album, Jidayi Tape, in 2024.
Pro Tips
Common Mistakes Most Brands Make
Many restaurants struggle with their digital presence due to common pitfalls:
1.Lack of Visual Consistency: Many brands fail to maintain a consistent look across social platforms. EMMA Comms ensured that WhiteHart’s social media reflected their refined dining experience.
2.Poor Website Functionality: An outdated or slow website can turn customers away. The new mobile-friendly site provided a seamless browsing and ordering experience.
3.Infrequent Social Posting: Inconsistent posting often leads to low engagement. WhiteHart benefited from a consistent posting schedule and interactive content to keep customers engaged.
Our Approach?
Project Action Plans
EMMA Comms implemented a phased plan to address all challenges:
1.Content Strategy: Developed a dynamic social media content plan using professional food photography to showcase dishes.
2.Social Media Campaigns: Launched targeted campaigns to increase online following and engagement, leveraging promotions and seasonal menu highlights.
3.Website Revamp: Designed a new website with a clean, intuitive layout, mobile responsiveness, and seamless online ordering.
4.Brand Cohesion: Ensured consistency in all digital branding, from social media assets to website design and messaging.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms provided tailored solutions, including:
1.Social Media Management: Consistently managed and posted high-quality, branded content.
2.Social Media Strategy: Developed a targeted strategy to build brand engagement across multiple platforms.
3.Website Design: Redesigned the restaurant’s website with a sleek, mobile-responsive layout and an integrated online ordering platform.
Service Solution Overview
By focusing on both social media and website improvements, EMMA Comms successfully addressed WhiteHart’s challenges:
1.Increased Online Visibility: The social media strategy boosted awareness and interactions, bringing new customers into the restaurant.
2.Seamless Online Ordering: The new website’s online ordering feature helped WhiteHart capture more takeout and delivery sales.
3.Stronger Branding: Consistent, high-quality content across all platforms strengthened the brand’s recognition.
Business related Value Added Benefit