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E-commerce Marketing Strategy for Increased Conversions – Beard Surgeon
E-commerce
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Beard Surgeon needed comprehensive insights to address stagnating marketing efforts. They sought a remote marketing manager to conduct a detailed marketing audit, improve ad efficiency, and increase conversion rates.
Pro Tips
Common Mistakes Most Brands Make
Brands facing similar challenges often:
1.Overlook SEO Fundamentals: Ignoring high-competition keywords and failing to target high-intent search queries can hinder organic growth.
2.Rely on Generic Ad Strategies: Using one-size-fits-all ad creatives and neglecting customer personas can increase ad costs.
3.Ignore Social Media Trends: Inconsistent, outdated social media strategies can lead to audience disengagement.
Our Approach?
Project Action Plans
EMMA Comms implemented a detailed project plan before execution:
1. Comprehensive Marketing Audit: Conducted a 10-hour SWOT analysis covering SEO, social media, paid advertising, and customer touchpoints.
2.Target Audience Insights: Developed a deeper understanding of Beard Surgeon’s customer personas and buying behaviour.
3. Paid Advertising Strategy: Identified inefficiencies in Google and Facebook Ads and optimized campaigns to better align with high-intent audiences.
4.SEO Strategy Overhaul: Conducted competitive keyword research to improve rankings on high-intent queries.
5.Brand Messaging Alignment: Developed a cohesive brand story to build trust and credibility across all channels.
How We Helped Our Client?
Marketing Services Provided
The following services were tailored to meet Beard Surgeon’s unique challenges:
1. Branding: Refined and aligned brand messaging across all marketing channels.
2. Email Marketing: Enhanced retention with targeted, segmented campaigns.
3.Digital Marketing Audit: Conducted a comprehensive audit to identify performance gaps.
4. Brand Marketing Strategy: Developed a strategy to improve overall market positioning.
5. Staffing Solutions: Provided a remote marketing manager to oversee execution.
Service Solution Overview
Our approach revitalized Beard Surgeon’s marketing strategy:
1. Paid Advertising Optimisation: Reduced CPC by 20% by focusing on ad creatives that resonated with key customer personas and leveraging geo-targeting.
2.Enhanced SEO Strategy: Targeted high-competition industry keywords to increase search visibility. This resulted in a 50% boost in organic traffic.
3.Email Marketing Enhancements: Implemented segmented email campaigns tailored to different customer journeys, improving retention and engagement.
4.Brand Consistency: Created a unified brand voice that strengthened Beard Surgeon’s market positioning.
Business related Value Added Benefit