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E-commerce Clothing Brand Launch Strategy – Genus City
E-commerce
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Genus City, a newly launched ecommerce clothing brand, faced difficulties establishing a digital presence and creating high-impact campaigns to drive sales. Lacking a cohesive product launch strategy and with no prior audience engagement, they required robust brand awareness campaigns that integrated organic social media management, influencer collaboration, and promotional video production to connect with their audience and grow their sales.
Pro Tips
Common Mistakes Most Brands Make
Many e-commerce brands face these issues during product launches:
1.Ineffective Content Creation: Without professional visuals, brands often fail to capture their audience’s attention.
2.Minimal Social Engagement: Some brands overlook the importance of organic and paid social media strategies.
3.Overlooking Influencers: Neglecting influencer partnerships can result in missed opportunities to build trust and reach new audiences.
Our Approach?
Project Action Plans
Our action plan before execution included:
1.Commercial Video Production: Created three engaging videos for each product launch, highlighting the brand’s identity and product features. We handled model casting to ensure relatable and appealing visuals.
2.Organic Social Media Strategy: Developed and managed social media campaigns across Instagram, Facebook, and TikTok to engage and grow Genus City’s audience.
3.Paid Social Advertising: Launched targeted ads to reach potential customers and drive sales for each launch.
4.Influencer Outreach: Collaborated with fashion influencers to showcase products authentically and drive social proof.
5.Giveaway Campaign Planning: Organised Valentine’s Day and product launch giveaway contests to boost engagement and reach.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms delivered the following marketing services:
1.E-commerce Website Design: Enhanced website aesthetics and functionality for better user experience and conversions.
2.Product Launch Marketing: Comprehensive strategy to ensure each product line’s success.
3.Social Media Management: Managed organic and paid social media campaigns to increase engagement and reach.
4.Commercial Video Production: Produced high-quality commercial videos, including model casting.
5.Influencer Marketing: Coordinated influencer campaigns and user-generated content (UGC) to build social proof.
6.Giveaway Campaigns: Created and executed engaging giveaway contests to drive brand visibility and customer participation.
Service Solution Overview
Our marketing solutions effectively addressed Genus City’s challenges:
1.Enhanced Brand Awareness: Commercial videos, influencer campaigns, and organic content amplified brand visibility.
2.Social Proof: Influencer marketing and UGC established credibility and trust with new audiences.
3.Sales Growth: Targeted social advertising and giveaways helped drive demand, leading to sold-out product inventory.
4.Engagement Boost: Creative social media campaigns encouraged conversations and repeat engagement.
Business related Value Added Benefit