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Digital Marketing Strategy for B2B Lead Generation – FP Mailing
Postal
Heading 2
Heading 2
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Challenges: This B2B company faced declining lead quality, poor FP Mailing needed a boost in their search engine visibility and improved website user engagement to generate more B2B leads. Our comprehensive digital marketing strategy focused on website optimisation, digital advertising, and SEO enhancement. SERP rankings, and limited market awareness. A cluttered website lacked focus for decision-makers.
Pro Tips
Common Mistakes Most Brands Make
Similar B2B companies often struggle with:
1.Neglecting Website Structure: A cluttered website with poor navigation can deter potential customers and increase bounce rates.
2.Overlooking SEO: Without a solid SEO strategy, brands miss opportunities to rank for high-intent search terms.
3.Underutilising PPC: Many brands fail to use PPC campaigns strategically, wasting ad spend on low-quality leads.
Our Approach?
Project Action Plans
To address FP Mailing’s challenges, EMMA Comms implemented the following steps:
1.Website Audit & Analysis: Conducted a comprehensive audit to identify user experience issues and areas for improvement.
2.Site Architecture Optimisation: Streamlined the website for easy navigation and a more focused decision-making journey.
3.Keyword Research: Identified high-intent industry keywords for improved search engine rankings.
4.PPC Campaign Strategy: Developed and launched targeted PPC campaigns across search engines and social media platforms.
5.Content Strategy: Created industry-relevant, thought-leadership content to drive organic traffic and establish authority.
How We Helped Our Client?
Marketing Services Provided
1.Website Optimisation: Improved site architecture for better user experience.
2.PPC Campaigns: Captured B2B buyers through targeted digital ads.
3.SEO Enhancement: Boosted rankings and organic traffic with strategic on-page SEO.
4.Brand Marketing: Elevated FP Mailing’s online visibility and thought leadership.
Service Solution Overview
EMMA Comms’ holistic digital marketing strategy addressed FP Mailing’s needs through:
1.Website Optimisation: Enhanced user experience by restructuring the site, leading to lower bounce rates and higher engagement.
2.PPC Campaigns: Captured high-intent buyers with targeted ad creatives and geo-targeted promotions, leading to more qualified leads.
3.SEO Enhancements: Focused on on-page SEO improvements and backlink-building strategies to drive higher organic rankings.
4.Brand Awareness: Built FP Mailing’s authority through thought-leadership content and increased engagement across social platforms.
Business related Value Added Benefit