.png){kind=small}
Boosting Tasty African Food’s Brand Visibility with Digital Campaigns
Food & Drinks
Heading 2
Heading 2
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Pro Tips
Common Mistakes Most Brands Make
Many brands struggle to achieve strong engagement and sales growth during promotional periods. Here’s how EMMA Comms helped Tasty African Food avoid common pitfalls:
1.Underperforming Content: Many brands fail to create engaging, shareable content. EMMA Comms prioritised short-form video content that resonated with audiences on TikTok and Instagram.
2.Ineffective Ad Targeting: Poorly targeted PPC ads can drain budgets. EMMA Comms optimised ad targeting to improve ROI and drive relevant traffic.
3.Lack of Localised Marketing: Brands often neglect to localise store launch campaigns. EMMA Comms tailored messaging and offers to the new store’s local audience, ensuring a successful launch.
Our Approach?
Project Action Plans
EMMA Comms developed a multi-layered campaign strategy, including:
1.Event-Specific Campaigns: Targeted promotions during key events like the World Cup and Christmas to maximise engagement.
2.PPC Optimisation: Refined paid search strategies and created engaging ad content to increase click-through rates and conversions.
3.New Store Launch Campaign: Focused on hyper-local awareness with geo-targeted ads and promotional offers.
4.Social Content Creation: Produced culturally relevant video content for TikTok, Instagram, and Facebook to build community engagement.
5.Influencer Partnerships: Collaborated with local influencers to promote new product launches and events.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms provided tailored services to elevate Tasty African Food’s brand:
1.Digital Campaign Management: Built campaigns to increase brand visibility and engagement during key events.
2.SEO Strategy: Optimised website content and landing pages for local SEO to improve discoverability.
3.Paid Advertising (PPC): Created targeted PPC campaigns to maximise ROI.
4.Content Production: Produced creative, culturally relevant video content to resonate with diverse audiences.
5.Social Media Marketing: Developed viral social media content for platforms like TikTok to expand reach and engagement.
Service Solution Overview
EMMA Comms’ strategy addressed Tasty African Food’s challenges by:
1.Increasing Event Visibility: Strategic promotions for major events helped Tasty African Food become a go-to destination for fans.
2.Driving Foot Traffic: Hyper-local advertising campaigns helped attract new customers for the store launch.
3.Boosting Digital Engagement: Viral content and influencer collaborations created buzz and increased online interactions.
4.Improving PPC Efficiency: Optimised ad strategies delivered higher ROI, making paid ads a profitable long-term growth tool.
Business related Value Added Benefit