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Boosting Event Visibility for Young Music Boss Awards
Media
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
The Young Music Boss (YMB) Awards, celebrating under-35 industry innovators, needed a professional media team for coverage and promotion. We provided photography and videography services for the award night event. Challenges: YMB faced limited digital visibility and a lack of compelling media assets post-event. They also struggled to retain sponsors for upcoming editions.
Pro Tips
Common Mistakes Most Brands Make
Many event organisers struggle with these common issues:
1.Insufficient Pre-Event Hype: A lack of pre-event promotions often leads to reduced ticket sales and engagement. EMMA Comms ensured buzz was generated well in advance.
2.Low-Quality Media: Amateur event coverage can detract from an event’s perceived professionalism. YMB avoided this by investing in professional photography and videography.
3.Inconsistent Post-Event Follow-Up: Many brands fail to capitalise on their event’s success. EMMA Comms’ post-event strategy kept YMB top of mind with both sponsors and attendees.
Our Approach?
Project Action Plans
To address YMB’s challenges, EMMA Comms implemented a multi-step action plan:
1.Pre-Event Promotions: Launched a social media campaign to generate early interest, using teaser content and countdowns.
2.Live Event Media: Provided end-to-end media coverage, ensuring key moments and behind-the-scenes footage were captured.
3.Visual Content Production: Edited and curated professional highlight reels and still photography for social media and press use.
4.Post-Event Campaigns: Used email campaigns and social content to showcase event highlights and thank sponsors for their support.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms delivered a comprehensive suite of services to meet YMB’s needs:
1.Social Media Marketing: Developed and managed a digital campaign for maximum audience engagement.
2.Live Event Media Coverage: Captured high-quality photography and videography for event promotion and brand storytelling.
Service Solution Overview
The combined strategy transformed the YMB Awards' media approach:
1.Increased Visibility: Compelling visual content drove significant social media engagement and expanded the brand’s reach.
2.Professional Branding: High-quality photos and videos elevated the event’s public image, positioning it as a prestigious industry celebration.
3.Stronger Sponsor Relationships: Post-event email campaigns and social promotion showcased sponsor contributions, improving retention and interest from potential new sponsors.
Business related Value Added Benefit