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Afrobeats Event Marketing Success – Jaiye Jams
Events
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Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Recipe name
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
Total Advertising
Budget Managed
£2,000,000
About The Client Challenges
Jaiye Jams, an Afrobeats DJ-led event brand, sought a marketing agency capable of delivering full-scale event production and brand sponsorship collaboration. The key challenge was to create an immersive event experience while securing strategic brand partnerships that would elevate the event’s commercial impact.
Pro Tips
Common Mistakes Most Brands Make
Many event brands fall into common traps that hinder long-term success:
1.Overlooking Pre-Event Hype: Failing to generate excitement before an event can lead to low attendance and limited brand reach.
2.Neglecting Partnerships: Brands that don’t invest in sponsorship strategies miss out on crucial funding and credibility-building opportunities.
3.One-and-Done Engagement: Focusing solely on the event itself and neglecting post-event marketing efforts can result in diminished audience retention.
Our Approach?
Project Action Plans
Before launching the marketing campaign, we developed a detailed action plan:
1.Event Planning & Sponsorship Acquisition: We secured four major partnerships that elevated event credibility and boosted funding. Additionally, we handled venue sourcing to create an immersive atmosphere.
2.Multi-Touchpoint Marketing Strategy: We launched a multi-channel marketing campaign that included:
3.Influencer Collaborations: Leveraged influencers to generate pre-event buzz and drive ticket sales.
4.Sponsored Content: Increased digital reach through paid sponsorships on key social platforms.
5.Email Marketing Automation: Created pre-event reminders and post-event follow-ups to maximise audience engagement.
6.Branding & Content Production: We developed bespoke marketing materials, including custom-designed food menus, promotional visuals, and event highlight reels. Event photography and videography captured the experience for future campaigns.
How We Helped Our Client?
Marketing Services Provided
EMMA Comms delivered a comprehensive suite of services, including:
1.Event Marketing: Full event marketing strategy, from pre-event buzz to post-event engagement.
2.Sponsorship Acquisition: Secured four strategic brand partnerships to increase event credibility and funding.
3.Media Production: Developed custom event visuals, promotional videos, and highlight reels to enhance brand storytelling.
4Brand Marketing: Created bespoke marketing collateral and content for consistent brand messaging across channels.
Service Solution Overview
Our approach effectively addressed Jaiye Jams’ challenges:
1.Increased Event Credibility: Securing brand partnerships enhanced trust and perceived value, helping the event stand out in a competitive entertainment space.
2.Expanded Brand Visibility: Multi-channel marketing efforts amplified pre-event awareness and post-event buzz across digital platforms.
3.Community Engagement: Influencer campaigns and branded content created a connected, engaged audience eager to participate in future events.
4.Consistent Branding: High-quality visuals and promotional materials solidified the brand’s image and storytelling across all marketing touchpoints.
Business related Value Added Benefit